Packaging strategy for manufacturers & brand owners

You have the packaging. But it's not selling the way it should.

Maybe sales have stalled, or you just know the design could work harder. Pick the one thing you want to improve β€” PackageIQ turns it into a research-backed plan with concrete, actionable fixes.

What do you want to improve? Pick a goal to start
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Research-backed2 minute analysisProfessional report
Built for manufacturers, brand owners & distributors - across every format
Bottle
Pouch
Box
Jar
Tube
Carton
Hidden cost
Underperforming packaging quietly erodes revenue for many B2B manufacturers
Rarely audited
Most SME manufacturers have never run a formal packaging audit
4–16 wks
Typical turnaround for a traditional packaging consultancy

Regulations and languages

How it works

Three steps from brief to recommendation

No generic intake form. The process adapts to your product's format and to how much detail you've already worked out.

01

Choose your format

Bottle, pouch, box, jar, tube or carton - recommendations are built around your category's real constraints, not generic advice.

02

Smart intake

PackageIQ asks follow-up questions only where your brief actually needs more clarity - not a 40-field form.

03

Complete strategic package

A full report, two competing design proposals, ROI projections and a production-ready file with print specs - every claim grounded in real scientific literature.

Two concepts. A clearer decision.

Compare two completely different packaging concepts

PackageIQ generates two different packaging concepts so you can evaluate which approach best fits your brand, market, and business goals.

Proposal A

Greater product visibility

A bolder bottle shape and larger label area increase product visibility on the retail shelf.

Functionality score 88ROI +5.1%
Proposal B

Lower production costs

The design uses less material and takes up less space during storage and transport.

Functionality score 79ROI +2.8%
Illustrative example Β· Finding 03 of 12

Reduce shoulder taper to improve shelf-facing area

Your current 3Β° taper narrows the visible label zone on retail shelving. A 6–8Β° taper keeps the same tooling family while opening up front-facing brand real estate at eye level.

+11% shelf facingSame tooling familyLow cost impact
Source: PackageIQ Research Library - Structural Design, Vol. 4
What you actually get

A report you could hand to your packaging supplier as-is

Every recommendation ships with the reasoning behind it and where it came from - so you can defend the decision in a room, not just act on faith in an algorithm.

Ranked findings plus two competing design proposals
ROI projections and country-specific market insights, cited from scientific literature
Production-ready final image with full print specifications, in any language
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Early access feedback

What packaging teams say when they see their first report

From early-access testers who ran real reports before public launch.

"We had a supplier quote for a redesign within a week of running the analysis. The report gave us enough to negotiate from, not just guess."

Packaging lead, mid-size cosmetics manufacturer

"The two proposals forced an actual decision in the room instead of everyone just agreeing with the one option we were shown."

Operations director, household goods brand

"Getting it in our distributor's language without paying for a separate translation pass alone justified trying it."

Export manager, food & beverage manufacturer
Who it's for

Built for manufacturers, brand owners and distributors who can't justify a €30,000 consultant

Upload your product context, define your optimization goal, and get two competing design proposals, ROI projections and implementation steps - grounded in research citations, ready for compliance review.

SME manufacturersBrand ownersDistributorsProcurementFMCGCosmeticsFood & beverageRetail

Start with your first scan - free

See your packaging score, assessment and quick wins in under 2 minutes.

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